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Traidcraft was established in 1979 to fight poverty through trade. They have seen that through promoting and practicing fairtrade, and ensuring a good price, that poor farmers in developing countries can transform their lives. Tradecraft's packaging helps tell the story of the farmers and it's also very campaign led. The bright packaging on the rubber gloves features the slogan "I'm washing unfair trade away" and is in keeping with the award-winning design of Traidcraft's successful recycled tissue range which features similar eye-catching campaign phrases such as "I'm blowing poverty away". The aim of the brightly coloured and compelling thought-bubble mottos is to get shoppers to think about their purchasing decisions and how a small change in buying could dramatically change the lives of others.
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